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10% EXTRA OFF on 2 items
15% EXTRA OFF on 3 items
20% EXTRA OFF on 4 items
25% EXTRA OFF on 5 items

EFFORTLESS ELEGANCE FOR EVERY MOMENT

The Elowen™ Midnight Bloom Maxi Dress is designed for women who want to feel confident, comfortable, and effortlessly elegant throughout the day.

With its flowing silhouette and lightweight chiffon feel, this dress drapes beautifully over the body, creating a flattering shape without clinging. The elegant floral pattern adds a soft, feminine touch, making it easy to wear for both casual and more refined occasions.

Perfect for dinners, summer events, travel, or everyday moments where you want to feel polished without effort.

Why women love Elowen™

• Flattering relaxed fit that flows naturally with the body
• Lightweight breathable fabric for all-day comfort
• Elegant floral design for a soft, feminine look
• Maxi length for a graceful and elongated silhouette
• Easy to style for both casual and dressy occasions

Feel confident. Look elegant. Move effortlessly.

Enjoy peace of mind with your order — today we ship everything free of charge with Royal Mail, complete with tracking so you'll always know when your parcel will arrive. Once your order is placed, it will be processed and dispatched within 3 working days.

Your satisfaction is our priority. That’s why we offer a generous 30-day return and exchange policy. Take your time, try it at home, and if it’s not exactly what you hoped for, you can easily return or exchange it within 30 days.

Your security comes first. That's why we process all orders through trusted and secure payment providers — ensuring every transaction is smooth, reliable, and fully protected.

We are committed to providing exceptional customer service, available 24/7 to assist you with any questions or concerns. Feel free to reach out to us anytime at:

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COMBINE AND GET AN EXTRA 10%+ OFF

Our story...

Name: Elowen™ | Midnight Bloom Maxi Dress
Brand: Lily's Coastal Boutique
Price: 59.95 GBP
Availability: InStock

At Reed & Rose London, everything begins with a passion for timeless style. Founded by two graduates in Fashion Design, Reed & Rose is built on a love for elegant design and quality craftsmanship, creating high-quality pieces women can rely on.

More than 10 years later, the mission remains the same: to help women feel confident, stylish, and valued through beautifully crafted fashion and exceptional service.

OUR CUSTOMERS TELL IT BETTER THAN WE DO

★★★★★
I needed to exchange my size and honestly expected it to be complicated. It couldn't have been easier — clear instructions, quick turnaround, and no unnecessary back and forth.

Claire W.
London

★★★★★
I work long shifts and finding comfortable shoes has always been a struggle. Wore these for a full day straight from the box and had zero discomfort. Lightweight, supportive, and I've already ordered another pair in a different colour.

Margeret A.
Leeds

★★★★★
I wasn't sure about ordering online, but the quality genuinely surprised me. It feels premium and still looks great after several wears.

Susan J.
London

★★★★★
I needed to swap sizes and honestly dreaded the process. It couldn't have been simpler — clear instructions, fast turnaround, and no back and forth. Sorted within a few days without any stress at all.

Mary K.
Manchester

★★★★★
I emailed about sizing before buying and had a proper, personal reply within the hour. Not a copy-paste response — they actually took the time to help me find the right fit. Ordered with confidence and it was perfect.

Sarah T.
London

FREE SHIPPING

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30-DAY MONEY BACK GUARANTEE

We offer a 30-day return period. If you’re not completely satisfied, you can return your item within 30 days — no questions asked.

SECURE CHECKOUT

Enjoy peace of mind at checkout. At Reed & Rose London, we accept secure payments through Credit Cards, making your shopping experience simple and protected

Save 10% off your first purchase

Elowen™ | Midnight Bloom Maxi Dress