Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress
Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress
Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress
Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress

4.9 / 5 Rated (124 reviews)

Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress

Regular price £124.95 Sale price£49.95 Save 60%
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Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress

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Some dresses are meant for special occasions. The Jilana is for those days when you want to look like you put in the effort—without actually having to. This is a relaxed, voluminous maxi dress made from a crisp, lightweight fabric. It features a V-neckline with a stand collar and button placket, making it a touch more polished rather than too casual. The gathered empire waist flows into a full, sweeping skirt, ending in a layered ruffle hem that moves beautifully as you walk. It’s the kind of dress you can wear to a seaside lunch, the farmer’s market, or a friend’s backyard—anywhere the pace is easy and the lighting is just right.

"I knew the Jilana was the one the moment I saw the hem move. That layered ruffle at the bottom is what sets it apart from every other white maxi—it adds volume and rhythm without making the dress look costumey or over-the-top. The stand collar with button placket is the other detail I return to: it keeps the neckline interesting without being fussy, so you can wear this with nothing around your neck and still look put-together. In white, it’s the most classic—almost vintage French. In light blue, it’s softer, more relaxed, and honestly, the one I reach for first on a warm morning." — Sarah Mitchell, Founder of Valora New York

Stand Collar with Button Placket — a structured, upright collar with a short button-front opening that adds a tailored, French-inspired touch to the otherwise relaxed silhouette.

Empire Waist with Gathered Skirt — features a raised waistline with generous gathering that flares out into a voluminous skirt, flattering the midsection and giving the dress its easy, flowy shape.

Layered Ruffle Hem — a double-tiered ruffle at the ankle for movement, volume, and a playful finish that looks great both in photos and in person.

3/4-Length Sleeves — hit just below the elbow for a laid-back, effortless look that's perfect for warm days without feeling like a full-on summer dress.

Side Pockets — deep enough to be practical, set discreetly into the side seams so they don't disrupt the silhouette.

Two Colorways: White and Light Blue — white is cleaner and more classic, pairing well with sandals, espadrilles, or going barefoot. Light blue is softer and more laid-back—and the color that best shows off a summer tan.

Linen-like comfort. French-inspired collar structure. The maxi dress that turns any day into a good one.

Enjoy peace of mind with your order — today we ship everything free of charge with Royal Mail, complete with tracking so you'll always know when your parcel will arrive. Once your order is placed, it will be processed and dispatched within 3 working days.

Your satisfaction is our priority. That’s why we offer a generous 30-day return and exchange policy. Take your time, try it at home, and if it’s not exactly what you hoped for, you can easily return or exchange it within 30 days.

Your security comes first. That's why we process all orders through trusted and secure payment providers — ensuring every transaction is smooth, reliable, and fully protected.

We are committed to providing exceptional customer service, available 24/7 to assist you with any questions or concerns. Feel free to reach out to us anytime at:

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Meet Reed & Rose

Our story...

At Reed & Rose London, everything begins with a passion for timeless style. Founded by two graduates in Fashion Design, Reed & Rose is built on a love for elegant design and quality craftsmanship, creating high-quality pieces women can rely on.

More than 10 years later, the mission remains the same: to help women feel confident, stylish, and valued through beautifully crafted fashion and exceptional service.

OUR CUSTOMERS TELL IT BETTER THAN WE DO

★★★★★

I needed to exchange my size and honestly expected it to be complicated. It couldn't have been easier — clear instructions, quick turnaround, and no unnecessary back and forth.

Claire W.
London
★★★★★

I work long shifts and finding comfortable shoes has always been a struggle. Wore these for a full day straight from the box and had zero discomfort. Lightweight, supportive, and I've already ordered another pair in a different colour.

Margeret A.
Leeds
★★★★★

I wasn't sure about ordering online, but the quality genuinely surprised me. It feels premium and still looks great after several wears.

Susan J.
London
★★★★★

I needed to swap sizes and honestly dreaded the process. It couldn't have been simpler — clear instructions, fast turnaround, and no back and forth. Sorted within a few days without any stress at all.

Mary K.
Manchester
★★★★★

I emailed about sizing before buying and had a proper, personal reply within the hour. Not a copy-paste response — they actually took the time to help me find the right fit. Ordered with confidence and it was perfect.

Sarah T.
London

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We offer a 30-day return period. If you’re not completely satisfied, you can return your item within 30 days — no questions asked.

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